The SAP Marketing Cloud enables Contextual Marketing in Real Time. With the SAP Marketing Cloud I am carrying out targeted actions that meet the individual needs of each customer, based on customer data management and analysis of user behaviour.

I benefit from a 360° view of my customer – consisting of actions and reactions from the past, probable actions in the future, and real-time information about current activities – revealing to me the motivations and preferences that move my customer.

All this because I want to offer a unique and tailored brand experience to my customer. Because I know, only if my customer is satisfied and feels treated as an individual, only then he will become a fan of my brand.

Get in contact with us by phone or email. We will be happy to advise you in a personal conversation – competently and comprehensively. Benefit from our many years of project experience in the area of CRM!

SAP Marketing Cloud – The Modules

Marketing Data Management
The Marketing Data Management based on SAP HANA (analysis of large amounts of data in real time; sentiment text analysis in social networks) provides me with a 360° view of my customer or prospective customer. I get to know the whole context of his customer journey – at all touchpoints. Based on the interactions with my customer, I can aggregate, combine, enrich and process historical and current, structured and unstructured data.

Segmentation
With the SAP Marketing Cloud I can treat my customer like the individual he understands himself. I respond to his motivations and needs by addressing him individually and personally.

Recommendation 
By using the SAP Marketing Cloud I’m part of the experiences of my customer, I know about his feelings (multi-channel interactions and reactions), I participate live in his purchases and can submit individualized offers to him, that are really adapted to his needs, in real time. This is applies to every conceivable customer touchpoint, such as, for example online store, retail store, SMS or call centre. Predictive algorithms provided by SAP HANA give me the power to do so.

Acquisition Module / Consistent Omni-Channel Campaign Management
As an omni-channel platform, SAP Marketing Cloud enables me to address and accompany prospective buyers consistently and individually on their journey across the different communication channels and touch points (see video). In this way, I’m always available for my customer: At the time and via the channel chosen by my customer!

Conversion Module / Customer Recovery
Via the Conversion Module I can regain my customer with the help of various campaign activities, if he abandons his shopping cart in my webshop.

Loyalty Module
With the help of the loyalty management module, I can plan and implement loyalty programs. An example of an already successful loyalty program is “Lufthansa Miles and More”.

Insights Module
With SAP Marketing Cloud, I can review the reactions of my customer to my actions within the individual channels constantly and include this knowledge in my future actions.

Planning Module
Additionally, I have the opportunity to plan, measure and optimize all my processes.

SAP Fiori User Interface
With SAP Fiori I am working with a modern user interface with an appealing look and feel and an intuitive operation, even on my tablet or smartphone.

Get in contact with us by phone or email. We will be happy to advise you in a personal conversation – competently and comprehensively. Benefit from our many years of project experience in the area of CRM!

Get in contact with us by phone or email. We will be happy to advise you in a personal conversation – competently and comprehensively. Benefit from our many years of project experience in the area of CRM!