The SAP Marketing Cloud enables Contextual Marketing in Real Time. With the SAP Marketing Cloud I am carrying out targeted actions that meet the individual needs of each customer, based on customer data management and analysis of user behaviour.
I benefit from a 360° view of my customer – consisting of actions and reactions from the past, probable actions in the future, and real-time information about current activities – revealing to me the motivations and preferences that move my customer.
All this because I want to offer a unique and tailored brand experience to my customer. Because I know, only if my customer is satisfied and feels treated as an individual, only then he will become a fan of my brand.
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