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Project Description

  • SAP Hybris Marketing
  • Data Management
  • Segmentation
  • Campaign Management

SAP Hybris Marketing – System implementation and expansion of further specialist areas.

Data Migration:
The corporate client data was transferred from the existing SAP ERP / SAP CRM landscape via the SAP Landscape Transformation Server (SLT) into the SAP HANA database of the SAP Hybris Marketing System. The data were subsequently transferred into the SAP Hybris Marketing Interaction Contact data model according to client specific rules.

Based on this, different marketing areas and corresponding segmentation profiles were defined, so that the respective business area can use a limited quantity of business partner data for e-mail campaigns and can addresses the customer in a targeted manner. The segmentation profiles have been enriched by SAP CRM marketing attributes, so that the segmentation based on CRM data can be used, since the current system architecture is based on SAP CRM as the leading system.

Campaign Management:
Following the segmentation, campaigns were created that enabled the execution of e-mail campaigns. An approval process ensures that the campaign’s target group and e-mail template match and that the automated campaign configuration is useful. Only after receiving approval, the e-mail campaign can commence.

Main tasks within the scope of the project:

  • Design of data migration and data processing
  • Matching of segmentation profiles
  • Implementation of Hana Views for the segmentation
  • Implementation of internal trainings of international marketing staff

About Springer

Springer Science+Business Media or Springer is a global publishing company that publishes books, e-books and peer-reviewed journals in science, technical and medical (STM) publishing. Springer also hosts a number of scientific databases, including SpringerLink, Springer Protocols, and SpringerImages. Book publications include major reference works, textbooks, monographs and book series; more than 168,000 titles are available as e-books in 24 subject collections. Springer has major offices in Berlin, Heidelberg, Dordrecht, and New York City.